The Company

THE SPECTACULAR COMEBACK OF A GREAT BRAND

With the takeover of the brand, 3C-Carbon-Group AG is also revitalising the tradition of Landsberg as a “motorbike city”. It was at the historic centre of this city that Alois Wolfmüller and Hans Geisenhof built the very first series motorbike with a combustion engine in 1893. Wolfmüller even coined the German word for motorbike, “Motorrad”, and had it protected by patent.

After fundamental and extensive redesign, the 3C Carbon Group AG from Landsberg am Lech first presented the new HOREX VR6 in the exclusive Silver Edition in 2015, followed by the no less spectacular Black Edition. Both limited special series were then transferred to series production as the HOREX VR6 Classic and HOREX VR6 Cafe Racer in 2016.

Under the direction of the 3C Group, no part of the original VR6 model remained untouched. All relevant components of the motorbike were redeveloped and improved.

The experience of the 3C Development department, gained over many years, is omnipresent in the new motorbike. The ideas of the engineers from the professional Motorsport and Development team for the design of countless structural light-weight parts, such as the rear frame and steering head, are particularly eye-catching. In addition, the most renowned specialists from the two leading system suppliers and development partners for the automotive and motorbike industry were involved in the development of the new HOREX VR6 at numerous points.

With the spectacular HOREX VR6, HOREX connects with the tradition of days gone by:

technology and status defining the standard since 1923.

 

AND ALL OF THIS IS JUST THE START OF THE “NEW HOREX” STORY…

The HOREX DNA

LEADING THE MARKET

The HOREX VR6 model series is the most exclusive motorbike in current series motorbike manufacturing. The special position is defined by a unique intersection of high-tech attributes, exclusive materials and manual fabrication-supported production processes.

EXCLUSIVITY

Configured with maximum personal customisation — the HOREX VR6 models are a true treasure for the proud owner. The owner can custom configure the bike with numerous design options. In addition to the selection of special paints and the associated custom finish options, this also includes an adaptation of all ergonomic operating details performed by the manufacturer, including handlebars, riser, seat, and other equipment details.

MOTORBIKE ENJOYMENT LIKE FROM A DIFFERENT PLANET

The unique sporty six cylinder is a manifest of engine design. With the three overhead camshafts as the crown on a highly complex engine layout, for the first time outside of the automotive context the familiar six cylinder comfort has been successfully transferred to the sport surroundings of a modern high-tech bike. The unique sound, the superior power and the consistently inspiring performance impression generate an absolutely incomparable driving experience that only a six cylinder can demonstrate in this form.

“THE BIG SHOW”

The unanimous quintessence of all designers, test drivers and customers of the brand. No other motorbike on the market combines a 1,200 cc six cylinder with the most refined lightweight construction and chassis components, creating a never-before-seen driving experience based on an interpretation of an agile 600 cc sportbike with a big bike engine. Rideability and agility at their best, the ultimate driving experience…

NEW STANDARDS ON MATTERS OF VALUE AND INTRINSIC VALUE

Exclusivity and intrinsic value are not seen as clearly in any other motorbike on the market as in the overall HOREX VR6 package with unique, high-quality designed and produced top models from the all-new, grand old brand HOREX. For this reason, no other motorbike will retain value like the new iconic products from the traditional as well as the current premium brand in the industry: HOREX.

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