HOREX back in Bad Homburg


The development of the new HOREX sales network is going at full pace. In a first step, the first own HOREX branch was opened at the traditional location in Bad Homburg, in the immediate vicinity of the HOREX Museum.

In the HOREX Flagship Store Bad Homburg, motorcycle fans and friends of the traditional brand can gain an impression of the elegance, individuality and high-quality appeal of the bikes, which are unparalleled in terms of quality and aspiration: Experience the brand-new series models HOREX VR6 Classic and Café Racer yourself.

We look forward to your visit!

Opening times


Friday: 12:00 noon to 8:00pm

Saturday: 10:00am to 6:00pm



Showroom for the current series models
HOREX VR6 Classic and Café Racer

Customisation of & adaptations to your HOREX

HOREX Shop for collection & accessories

Exclusive factory service

Address & contact


HOREX Flagship Store
Horexstraße 3
61352 Bad Homburg

Phone: +49 (0) 8191 9696-1000

Back to the roots of a major German motorcycle brand

You find the HOREX Flagship Store in a prestigious new building at a location that is historically important for the brand, on the premises of the former HOREX plant in Bad Homburg. This close contact with the brand’s long history is epitomised by the store’s address at Horexstraße 3 and, of course, in the immediate proximity to the HOREX Museum on the opposite side of the road.

Experience the latest VR6 series models

In the showroom of the brand’s new flagship store you can, for example, experience the new series models HOREX VR6 Classic and Café Racer at first hand and learn about the many possibilities for customisation and adaptation of the new HOREX models.

The HOREX team on site will be happy to advise you.

HOREX Casual Collection

Edition #1 of the HOREX Casual Collection can also be seen for the first time in Bad Homburg. Look forward to the brand new clothing collection from the brand label HOREX.

In the flagship store, there is a selection of numerous tops, jackets, high quality footwear and accessories that can also be purchased directly in the shop.


Service & Customer Support

A motorcycle experience at the highest level requires the perfect technical standard and comprehensive service. As a HOREX customer, you can choose between various attractive service packages.

You can also, for example, have your HOREX VR6 serviced in the plant branch in Bad Homburg.

In addition, the ergonomics of your new motorcycle can be adapted to your personal wishes and requirements in the flagship store.


The HOREX Museum

The HOREX Museum is situated directly opposite the HOREX Flagship Store. Here, the brand’s great history comes alive. It’s really worth a visit.

Opening times

Wednesday: 10:00am to 2:00pm
Saturday: 12:00 noon to 6:00pm
Sunday: 12:00 noon to 6:00pm


HOREX Museum
Horexstraße 6
61352 Bad Homburg

Inquiries & Directions

Write to us

Would you like to book a personal consultation appointment or do you have any further questions about HOREX? Specify your request and we’ll contact you immediately to discuss the details.


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