The new HOREX Motorcycles GmbH participated for the first time in the leading motorcycle industry meeting in Germany – the “bike and business” symposium – on November 26 at the Vogel Convention Centre in Würzburg. A total of 37 exhibitors presented their service and product portfolios to the convened industry.
On the eve of the symposium, HOREX invited to an exclusive dealer presentation in the “Kulturspeicher” location in Würzburg. Together with “bike and business”, HOREX offered a forum for dedicated brainstorming between the trade and the industry about the ideal implementation strategies for the future HOREX sales concept. The focus of the event beside the presentation of the new model range was therefore the discussion with the elite of German dealers. Also it was not possible to invite all the interested dealers, the numerous and intensive expert discussions generated plenty new ideas and suggestions so that the HOREX customers can look forward to a unique attractive sales and service concept in 2016.