Team Sales

The HOREX sales team is responsible for developing and expanding the dealer network. Fritz Rombach is in charge of all sales and marketing activities. He is supported by Thomas Ludwig and Klaus-Peter Schäfer who are both experienced specialists in motorcycle sales with extensive knowledge in business development. As direct contacts for the HOREX dealer network, they are responsible for the launch markets as follows: Klaus-Peter Schäfer is in charge of Germany, excluding Bavaria, Baden-Wuerttemberg, Rhineland-Palatinate and Saarland. Thomas Ludwig is responsible for these four states as well as for Austria and Switzerland.

Klaus-Peter Schäfer

"One rarely has the opportunity in life to really start over from the beginning. But this is a possibility with a new brand like HOREX. Everyone is highly enthusiastic about this project. Working as a pioneer in this market is a new and very exciting challenge every day."


  • Born in 1964
  • Business training
  • Worked for 15 years as national sales manager for Germany and Austria with a European motorcycle manufacturer
  • Dealer development manager for a European motorcycle manufacturer
  • HOREX Head of Sales & Marketing