Team Communication & Marketing




DIE WORTWERKSTATT has been in charge of HOREX communication and marketing since August 2009. Working in close cooperation with VP Fritz Rombach and other members of the HOREX executive board, the agency serves as an external marketing department responsible for designing and managing activities related to the media, market, retail trade, and potential customers.

Key tasks include marketing, brand development, corporate design, advertising, public relations, trade shows, web presence, etc.

Tilman Schäfer



"Relaunching an old motorcycle marque takes courage – along with a detailed branding concept and goal-oriented advertising. We wanted to arouse curiosity about HOREX, the new bike from Germany that builds on the tradition of a classic motorcycle with innovative technology. Our goal was to establish HOREX on the market as an outstanding, truly different motorcycle brand."

Career

  • Born 1958
  • Intern and editor for newspaper publisher "Südwest Presse"
  • Editor for Germany's "Motorrad" magazine
  • Founder of DIE WORTWERKSTATT communications agency; managing director for more than 25 years
  • In charge of HOREX communications since June 2010

Arnd von de Fenn



"The saying 'Every day a new challenge' certainly applies to our work on the HOREX project. So far, our activities have ranged from a radio interview in Brandenburg and media inquiries from Brazil, to discussions with veteran Swiss HOREX collectors at the trade show in Zurich. This has been one incredibly exciting project!"

Career

  • Born 1966
  • Studied political science, rhetoric and public law in Tübingen; worked in the marketing and editorial departments for publisher Motor Presse Stuttgart
  • Worked for the office of economic development in Tübingen
  • Motorcycle specialist for DIE WORTWERKSTATT since 2000
  • HOREX project team member since 2010

Andrea Wanke



"HOREX is an exceptional project for us in every respect. In terms of the people, product, and tasks, it is as unique as it is demanding and varied. Our main focus in HOREX brand development is on credibly 'interpreting' the project on all levels of communication."

Career

  • Born 1963
  • Internship with newspaper "Franken Post" in Hof, Germany
  • Studied German language and literature at Bamberg University with a major in journalism
  • Freelance writer for trade journals published by Meisenbach Verlag Bamberg
  • Joined DIE WORTWERKSTATT in 1992
  • HOREX project team member since June 2010, focus on corporate design, brand development, responsible for all design-related tasks

Jens Möller



"Motorcycles are an emotional experience. This is especially true of HOREX, a traditional brand that is experiencing a revival. People are passionate about the project – from events and presentations, to customer service or everyday phone calls. This makes our work for HOREX widely varied, interesting, and very high-spirited!"

Career

  • Born 1975
  • Studied German language and literature, philosophy and media at universities in Osnabrück and Hamburg
  • Editor for German motorcycle magazine "Kradblatt"
  • Joined DIE WORTWERKSTATT in 2010, HOREX project team member responsible for online media