The new HOREX brand: Independent, self-assured, different

As an historic motorcycle brand, HOREX has the kind of charisma that today's manufacturers can only dream about. Sought after, esteemed, widely recognized – for many, HOREX remained nothing more than a dream. For many decades, the HOREX name stood for exceptional drive technologies and for innovative, high-quality motorcycles. The new HOREX is committed to this tradition. And even the motto of HOREX founder Fritz Kleemann used in the advertising back then is still valid for today's HOREX team: "Built by bikers for bikers!“

The new HOREX brand is starting out with an exceptional motorcycle and is breaking new ground in the industry with patented engineering. And extraordinary technology. A motorcycle for the head and the heart. Self-assured, clean design. Exclusive manufacturing in the HOREX factory. A lean, flexible company structure. Professional management. Secure financing. People with courage and a vision. An innovative distribution and retailing concept.